Dyson AirWrap HS09: A scientific approach to hair care

In the modern world, Dyson hair dryers are not a luxury, but a necessity. They provide technologically intelligent solutions for hair care. With its innovative approach, Dyson is changing the rules of the game, setting new trends. The company presents various models of hair dryers: a dryer, a hair straightener and a styler. The newest model of 2025, the Dyson HS09, combines the functions of all previous Dyson generations. Moreover, the novelty includes personalized care, taking into account the type of hair, length, condition of the ends and even the cosmetics used. Dyson HS09, thanks to the appropriate application and built-in memory, automatically selects the optimal temperature, airflow mode and operating time. Read below about how the HS09 differs from previous versions and why the novelty is a necessary investment.

Key innovations in the HS09: technology, design, attachments

The Dyson HS09 combines cutting-edge technology, ergonomics and intelligent personalization. The new model combines the power of a hair dryer with record lightness (30% lighter than previous models). This is made possible by the new Hyperdymium digital motor: it provides high airflow without overheating or hand fatigue, even after prolonged use.

However, the real breakthrough lies in its attachment recognition system. Each attachment is now equipped with a memory chip that stores personalized settings, including temperature, flow rate, and exposure time. When you insert the attachment, the device automatically reads the data and selects the optimal setting for your hair type, whether you have fine, curly, or thick, long hair. This makes styling not only faster, but also safer.

The AirSmooth 2X straightening attachment can completely replace a traditional straightener. It uses an enhanced airflow to create tension along the hair shaft and straighten it without contact with hot plates. This is especially important for those who want to minimize heat damage.

The smoothing brush has also been updated; its micro-hooked bristles easily detangle even the most tangled hair, providing a smooth, non-tangle surface. The ergonomics have also been redesigned. The temperature and airflow controls are now positioned so that they can be adjusted with one hand while you style your hair.

Comparison with previous versions (HS08, HS05)

Comparing the Dyson HS09 with the HS08 and HS05 models, it becomes clear that the new model is not just an improved version, but also a completely new level. This mainly concerns weight and power. The novelty provides a hair dryer with power, which neither the HS05 nor the HS08 could offer: their motors were optimized for styling, not intensive drying.

The second important difference is the intelligent attachment system. In the HS05 and HS08, all attachments are passive: the user manually selects the temperature and flow rate based on their hair type and desired result. In the HS09, each attachment “remembers” the settings, and the device automatically adjusts to the user’s preferences. This is especially valuable for those who change styling from adding volume to curling or straightening.

As for accessories, the Airwrap Complete Long HS05 and HS08 models offered extended attachments for long hair, but without customization. The HS09 no longer needs this: new universal attachments, including the AirSmooth 2X (a full-fledged Dyson straightener), work with all hair types, and the algorithm automatically selects the optimal setting.

It is also worth noting the ergonomics. In the HS08 and HS05, the control buttons were located on the bottom of the handle, which is not always convenient when moving. In the HS09, they have been rearranged for intuitive access: you can change the temperature or airflow with one hand, without interrupting your work.

So, if you use the previous generation Dyson Airwrap Complete styler, the comparison will show that the HS09 is not only “better”, but also solves problems that previously required several devices. hair dryer, straightener and styler.

Is it worth replacing your old one with a new one?

Whether you're considering buying the Dyson HS09 or not depends on your actual hair care needs. If you're going to use it once a week for a light haircut, the older version (HS08/HS05) will work great, maintaining the Coanda effect and fine curl-defining technologies. However, if you want a new hairstyle every day, from volume to smooth, straight curls, the HS09 is exactly what you're looking for.

Those with long or thick hair should especially consider a hair refresh. With its drying power and new AirSmooth 2X straightener, the Dyson HS09 model overcomes the volume that previously required pre-drying.

The HS09 is also ideal for those who want a more personalized experience. If you've tried the Dyson Corrale or the Dyson Airstrait HT01, you'll appreciate this approach. the device “remembers” your hair type, the condition of your ends, and even the makeup you’re wearing. You can create a profile and get recommendations through the app, which neither the HS05 nor the HS08 offer.

If you have the Airwrap Complete Long HS05, you probably already have long attachments. However, the HS09’s attachments are smarter with memory and adaptive flow. This is especially important for fine or damaged hair, where precise temperature control is important.

However, if your Dyson Airwrap styler works reliably and you rarely experiment with styling, an upgrade may be overkill. The HS05 and HS08 still deliver great results for basic tasks.

So the new HS09 is worth picking up if you:

• style your hair every day.
• are looking for a replacement for both a straightener and a hairdryer.
• value personalization and digital control.
• are tired of the weight of your old devices